Art & Copy

Got creativity? Got manipulation? Got art? Advertising’s profound effect on modern culture is unquestionable. Art & Copy takes us inside a powerful, yet surprisingly unknown, industry to reveal the most influential creative forces tapping the zeitgeist of our time. Think of those commercials we can never seem to get out of our heads. Each one is the brain child of an industry typically associated with pandering and manipulation. Is great advertising actually a rare and rebellious accomplishment more akin to—dare I say it—art?Beginning in the 1960s, a creative revolution revitalized the advertising industry. Bill Bernbach launched the Volkswagen Beetle, prompting viewers to “think small.” Dan Wieden coined “Just Do It” and forever changed the way we motivate ourselves athletically. Phyllis Robinson empowered the “me generation” with a Clairol tagline. Hal Riney all but insured Reagan’s reelection with heart-tugging TV ads. Mary Wells Lawrence reinvented the big bad apple via her “I love NY” campaign. George Lois gave Tommy Hilfiger the makeover of a lifetime, while Cliff Freeman wondered “Where’s the beef?” and Jeff Goodby and Rich Silverstein asked, “Got Milk?” Renowned documentary filmmaker Doug Pray (Scratch, Surfwise) intermingles dazzling footage of TV satellites being launched and billboards being erected with some of the most remarkable ad campaigns of all time. Like the talented subjects he profiles, Pray creates a rousing synthesis of art, commerce, and human emotion.
CAST

Doug Pray - Doug Pray is best known for his critically acclaimed documentary films about American subcultures. His work includes Surfwise, the amazing odyssey of the Paskowitz surfing family; Big Rig, a film about long-haul truck drivers; Infamy, a portrait of six notorious graffiti writers; Scratch, about hip-hop DJs; and Hype! about the early '90s Seattle music scene. Scratch and Hype! both screened at previous Sundance Film Festivals. He has a BA in sociology from Colorado College and an MFA from UCLA's School of Theater, Film, and Television.

Screenings:

Fri. Jan 16 5:30 p.m. - ARTCO16PE Prospector Square Theatre, Park City
Sat. Jan 17 9:15 a.m. - ARTCO174M Holiday Village Cinema IV, Park City
Sun. Jan 18 6:15 p.m. - ARTCO18BE Broadway Centre Cinemas VI, SLC
Wed. Jan 21 12:15 p.m. - ARTCO214D Holiday Village Cinema IV, Park City
Thu. Jan 22 3:00 p.m. - ARTCO22TA Temple Theatre, Park City
Fri. Jan 23 noon - ARTCO23SD Screening Room, Sundance Resort